Lucky Brand Jeans
PROJECT | Create a large-scale Iconic Denim Installation for Lucky Brand Jeans Store in Beachwood, Ohio.
ROLE | Concept, design and install 66 pairs of treated jeans 20 feet above the store entrance
SCOPE | Present design options to Lucky Brand Visual Team, treat and prepare denim as per chosen concept, and travel to site location for installation
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
photo | installed close up
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
photo | after
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
photo | mid-installation
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
photo | before
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
photo | numbered for shipping
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
photo | testing paint treatments
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
photo | treated denim drying
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
photo | permanently creasing
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
photo | picking denim washes